Online Marketing & Search Engine Optimisation (SEO)
Many people believe that just by creating a website based on a certain theme or by selling a niche product, that visitors will come in droves to purchase their products or services.
Unfortunately this is not the way that it works. To get traffic from the search engines, you must have an online marketing strategy.
75% of people searching for information on products on services online use Google to find what they are looking for, so it is extremely important for your online business to have a Google marketing strategy.
We are experts at executing effective Google marketing campaigns, from inception through to implementation. And we will do just as good a job as the SEO experts out there who charge thousands just to do an initial analysis.
But online marketing encompasses much more than SEO, and a strategy for this can be created from the very start.
For example, a sample long-term online Marketing/SEO strategy could includeclever organic SEO, ongoing quality content deployment and/or business blogging, quality content creation => baiting of incoming links => higher organic search rankings
..and/or a short-to-medium term Pay-Per-Click (PPC) Marketing strategyusing Google AdWords and possibly also Yahoo Search Marketing and Microsoft adCenter
..and combine both with an on-going post-click marketing/website optimisation effort
..and combine all of these with clever usage of analytics to ensure ongoing refinement of the whole process, to GUARANTEE success.
We provide outstanding value for money. We encourage clients to think like Online Marketers themselves, to get involved and to become active in the whole process, as we recognise that you know your business better than anyone else.
So, in a nutshell here are the many Online Marketing services that we provide
- Inbound Link-building services for improved rankings in search engines such as Google, Yahoo! etc. (Off-Page SEO)
- On-Page SEO, including a number of different techniques to ensure that your website is being indexed correctly (On-Page SEO)
- Competition Inventory, Analysis and Recommendation
- Keyword Opportunity Analysis & Deployment Recommendation
- On-Page Optimisation Analysis, Recommendation & Implementation
- Website Analytics Deployment and on-going Analysis, Recommendation & Implementation
- Business Blogging – Blogging Platform Set-Up & Optimisation
- Business Blogging – Content Creation & Link-Baiting Strategy
- Business Blogging – Content and Article Syndication Strategy
- Pay-Per-Click – Campaign Creation and Ongoing Management
- Pay-Per-Click – Landing Page Optimisation
- Pay-Per-Click – Mentoring Program with a view to Self-Management